WD-40
Dads. They really are the masters of figuring things out. But when they aren’t around, that’s where we come in.
Out of Homes
Target college-age students living on their own for the first time, as well as use specific locations to highlight WD-40 uses… such as bike racks.
Social Activation
Users are encouraged to film a call to their dad to tell them they fixed something all on their own… with a little help from WD-40 of course. By entering in with the tag #DadInACan, the dad/child duo with the best reaction could win a limited edition series of custom cans with dad’s face on them.
